
It all started when…
In 1829, at the age of 16, George Roskopf traveled to La Chaux de Fonds, Switzerland, where he undertook a three-year apprenticeship as a sales clerk with Mairet & Sandoz, a firm selling hardware and watchmaker’s supplies. This was his introduction to the watch making industry.
In 1835, financed by his wife, he set up his own watchmaker business on 18 Leopold-Robert Street. This firm worked as “etablisseur“—a company that buys watch components and assembles them. A son, Fritz Edouard, was born the same year.
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Roskopf sold his business in 1850 because it wasn’t profitable, moving to become the joint manager of the La Chaux de Fonds branch of Guttmann Brothers of Warburg, Germany. Then in 1855 Roskopf set up another business together with his son, Fritz Edouard and Henry Gindraux, as ROSKOPF, GINDRAUX & Co.
Roskopf was an idealist who dreamed of making good-quality, low-cost watches for the working man. In 1860 Roskopf began to design a watch that could be sold for 20 Swiss francs and still be of good quality, simple and solid. He called this watch “montre proletaire“—the laborer’s watch. Roskopf’s workingman’s watch was conceived built and taken to his target market. The die was set.
In 1867 Roskopf finally succeeded in producing his watch. The original production was 2,000 watches. By the end of 1867 he was in business and three years later he had expanded orders tenfold, producing 20,000 watches.
Roskopf’s wife died in 1872 and he, George Roskopf, died in 1889, and the business passed to his two step sons.